Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee masContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
Lee masProvides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
Lee masThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
Lee masKey features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee masProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masThis book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
Lee masUnravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
Lee masInternational Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
Lee masThe workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
Lee masInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
Lee masDuring the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
Lee masExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Lee masThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Lee masThe eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
Lee masThis unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
Lee masE-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
Lee masThis book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
Lee masFocuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
Lee mas